Technology continues to offer more cost-saving and efficient ways to reach out, stay in touch and provide information to current and potential customers.
Maybe you want to announce the release of your latest product or remind current customers that they can easily reorder their favorite items, why not use email marketing to do just that? Especially when email marketing offers these 5 great benefits:
1. Gives A Lot of Bang For Your Buck
Email marketing can really be affordable! And if you are like me you like to get as much value for your dollar as you can. Reaching out to customers via snail mail generally takes a whole team of people, printing expenses as well as mailing expenses. From start to finish an email can be sent out by a single person using basic hardware and software to inboxes worldwide making it an inexpensive way to keep/get in touch with existing and potential customers.
2. Promotes Awareness of Your Brand
With email marketing your logo, brand and products can stay in front of your customers on a regular basis which is a great way to reinforce company and product awareness. They may not be ready to make a purchase today but when they are, your brand or product will come to mind first.
3. Helps Build Loyalty
Your emails can be personalized which is a great way to build lasting relationships with your customers. Bringing in that personal touch can be as simple as the addition of a customer’s name to a specifically tailored message thanking them for their purchase or wishing them a ‘Happy Birthday’ with the inclusion of a discount code for savings on their special day, giving you the ability to “speak” in an intimate manner to your customer. Your customers are real people and they will respond better to messages coming from a real person.
4. Targets Customers Easily
Not only can you customize your message, but you can also send it to a specifically targeted group—one message does not necessarily fit all. Relevancy is a crucial part to effective marketing and when your message is specifically tailored it can have a greater value to the recipient, resulting in more sales for you. And the great thing about an email versus a printed mail piece is the ease and ability to have more than one message going out to specific groups simultaneously with just a click of a button!
5. Provides Measureable Results
Detailed information about your email marketing campaign gives you the ability to track the effectiveness of your email campaign. You are able to see open rates, click through rates, as well as which links were clicked and by whom so you can easily see what is working or where changes in your strategy would be beneficial.
Why not start enjoying some, or all, of these benefits today by making email marketing a part of your marketing strategy.