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internet marketing/Pay Per Click Marketing/PPC Basics
 
PPC Basics 
 

Pay per Click Advertising Basics

Pay per click advertising with Google AdWords targets people who are actually looking for your products and services!

With PPC advertising, you can reach out to a specific city, region, or country . . . at a specific time of day!

Pay per Click Advertising Basics
 

Google Certified Professional

Google Partners are online marketing experts trusted by Google. They must pass Google-administered certification exams every 12 months and have access to trainings and product updates. Partners work directly with Google to ensure they stay ahead of the curve and help you get the most out of your marketing budget.


Getting Started - PPC Research

Effective PPC campaigns begin with research to help you determine the following:

  • Monthly ad budget
  • Best keywords and phrases
  • Ad campaigns and groups
  • Campaign specifics like time of day and/or display region

Finding the Right Keywords

People look for your products or services using a keyword or phrase. Your ad may appear at the top, bottom, or right side of the page. Already, you've got the attention of people who want to find you!

Getting Results with PPC

People click your ad, and they land on your website where they can learn more about you and what you offer. Some of them may even make a purchase or request more information!

PPC is Flexible

Your campaigns can be changed at any time. As your marketing strategies evolve, your PPC can be changed to reflect your ongoing goals.

PPC Increases Visibility

Regardless of your company's size, PPC advertising supports a top ranking on the search engine results page – even when people are looking for a nationally-known company.

Pay per Click is Cost Effective

You decide how much you want to spend each month, and you pay only when someone clicks on your ad.

Return on Investment Can Be Measured!

Google AdWords provides reports on:

  • PPC site traffic to your website
  • Keyword word performance
  • Ad group performance
  • Cost per click & click through rate
 
 
 

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